Using Higher Ed Texting Platforms to Reduce the “Summer Melt” Integrating existing enrollment CRM or SIS platforms into texting platforms allows you to leverage prospect profile information in constructing relevant and timely messaging. Messages should align with the student’s position in the enrollment funnel, include meaningful calls to action to drive website visits, and aim to keep students on track during the admissions process. The framing, tone, and frequency of messaging are the most important factors to consider when crafting SMS campaigns.
Registration details for campus tours and orientation Informative resources or links to program and degree requirementsįinancial aid and scholarship application information Notifications of missing forms or incomplete application sections Highered texting platforms can help nudge prospective students along their enrollment journey by providing them with clear next steps and pertinent resources or information. Higher ed institutions have the opportunity to provide prospects with real-time guidance for navigating an increasingly complex and competitive admissions process.
How to Use Texting Platforms in the Admissions Process Text messages have a 45% response rate, while email messages have just a 6% response rateīy texting prospective students via SMS texting platforms, schools can increase engagement and drive meaningful connections with them. With an 8x higher engagement rate than email, texting platforms effectively increase student retention and click-through rate While email remains a strong marketing channel, texting prospective college students provides some unique advantages:Ĭompared to email (which often struggles to exceed a 20% open rate), research shows that SMS text messages have a near perfect open rate of 98%ĩ5% of text messages will be opened within three minutes - while it takes 90 minutes on average for someone to open an email notification Unlike cluttered (or ignored) email inboxes, text messages can cut through the noise and deliver pertinent information directly to the prospect, eliciting more immediate recognition and response. So if text messaging isn’t already part of your school’s enrollment marketing plan, there’s a strong argument to be made that it should be. A recent study by LeadSquared found 77% of students surveyed indicated that they want relevant information from colleges via text. Research reveals that prospective students want to be reminded of next steps and assisted throughout their enrollment process. Parents canlock the room to keep strangers from joining your children.College students and prospective attendees spend an average of 94 minutes a day texting, making it their preferred method of communication over phone or email. YouTube integration and fun emojis make the interaction more engaging for children. The free version comes with limited features and makes an ideal choice for daily video calls and chats.
Whereby is an easy-to-setup and use app for desktops and makes a convenient communication app for families. It will prevent people from posting comments and replying to stories. Select ‘Settings’ and ‘Privacy and Security,’ and you can make the account private. If your child is spending too much time on Instagram, you can use the restrictive privacy settings to limit the number of people who can contact your child. It is a safe messaging app for kids as it allows hiding the last name and email address of your child.
Though LinkedIn is a popular app for making connections in the professional world, it also offers privacy settings that can be selected based on your child’s needs and maturity levels.
The app also allows parents to create a pin code that must be entered in order to change the settings. To limit conversation, messaging and friending options can be turned off. It has stronger filters for players younger than 12 years of age. Roblox is a popular app with over 90 million monthly users.